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Toto Wolff Preparing to Divest Shareholding Pricing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to record-breaking success in F1

Toto Wolff is in final negotiations to offload part of his shareholding in the Mercedes Formula 1 team.

This transaction estimates Mercedes at £4.6 billion – an unprecedented figure for an F1 team – after McLaren were valued at £3.5 billion in a change of corporate structure in September.

Wolff, who owns one-third of the Mercedes F1 operation, plans to divest a shareholding in the region of 5%.

The 53-year-old will remain as team boss and chief executive officer if the sale goes through.

Ownership Structure

Remaining partners in Mercedes F1 are Mercedes-Benz and industrial group Ineos Group, who both hold a third of the enterprise.

An official representative stated: "We will be making no comment on this. The management structure of Mercedes F1 stays unaltered, and all three partners are dedicated to continued achievements of the brand in Formula One."

Valuation Increase

This arrangement would represent a substantial rise in worth of the Mercedes team since Ineos Group bought its share for £208m in 2022.

The rise reflects the growth in valuations of Formula 1 outfits recently as a consequence of the growing popularity of the sport around the world.

This trend was evident with the box-office performance of the F1 movie featuring Brad Pitt, which debuted last summer and earned over $630m (£458 million) at cinemas worldwide.

The film represents Pitt's most successful film and the highest-earning sports film to date.

Current Standings

Mercedes are second in the constructors' championship, behind McLaren, with three races left this season.

Mercedes' primary racer George Russell has won two of the 21 grands prix this year and is fourth in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team secured a record eight consecutive team titles and seven drivers' titles, six for Lewis Hamilton and one for Nico Rosberg, between 2014 and 2021.

CW
The writer

Corey Wiggins

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and consumer electronics.

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