Users will soon have a updated setting that allows them to reduce the volume of AI-made content appearing in their feeds. This initiative comes as the platform revealed that it presently contains in excess of 1 bn AI-generated clips.
Trial and Implementation
The update is undergoing trials over the next few weeks before a global launch. This shift coincides with a rise in AI-generated material, fueled by recent AI video creators.
The Broader AI Trend
Studies have shown that almost one in 10 of the fastest-growing channels on a competing service exclusively feature AI-generated videos. A large amount of this material is classified as “AI slop”, a phrase for poor-quality, bulk-generated content that is often nonsensical or surreal.
Our research shows that many people like content made with AI tools, including AI artwork to science explainers, and we intend to give people the power to increase or decrease of that, based on their own likes,” commented a company executive.
AI on the Platform
The service announced that there are now over a billion videos on its network tagged as artificially created. Collectively, over 100 million pieces of content are uploaded to the platform every day, making AI content a relatively small percentage of its complete catalog.
How to Adjust Settings
Viewers will be capable of reduce or increase the level of AI content they see by using the content preference feature in the app and choosing AI-made media. Further subjects that currently be controlled under the setting include news, fashion, aesthetics, and movement.
Platform Guidelines
TikTok’s guidelines oblige creators to label convincing artificially created content, and it prohibits malicious deepfakes of public figures or crisis events. Any believable AI-generated clip that is without a tag can be taken down under its terms of service.
Furthermore, the service will now add an “AI-made” label to content made using its proprietary AI systems, or detected by an industry-wide initiative for identifying AI-generated material. This step is intended to deter users from seeking to bypass the labeling process.
AI Literacy Programs
The company is furthermore establishing a $2 million awareness program for specialists and institutions to produce learning resources about responsible artificial intelligence. This initiative will support charitable organizations focused on training programming and robotics.
Content Safety Approach
The video-sharing app has justified its safety measures, following discussion over proposals to cut jobs for hundreds of content moderators in the UK. TikTok is planning to reduce 439 jobs in its content moderation department in London, with labor groups and digital protection specialists voicing alarm that people are being substituted by automated systems.
A trust and safety lead clarified that staff-based oversight would remain essential, but artificial intelligence can protect employees by removing the most graphic content ahead of it is viewed by humans. The company reported a 76% decrease in disturbing and violent content seen by safety staff over the last 12 months due to the use of its automated systems.
We believe it is crucial to integrate humans and technology to maintain a secure environment,” she said. “We’ll have people as part of that process, but we also think it’s highly necessary to minimize viewing of harmful content as swiftly, which is where a lot of the machine support is proving valuable process content quickly.”
